CIW Social Media Strategist Practice Test

Unlock All Questions

This demo only has 20 questions.

Our premium plan gives you access to hundreds of questions, flashcards, and exam simulations.

Unlock All Questions

Question: 1 / 20

What does the term 'exposure' refer to in the context of social media content?

Total number of followers for the content creator

Potential audience for a piece of content

In the context of social media content, 'exposure' refers to the potential audience for a piece of content. This means the number of people who could potentially see the content when it is shared or published. Exposure is not just about the actual views or interactions that a post receives but focuses on the reach and the estimated size of the audience that might come into contact with the content.

Understanding exposure is crucial for social media strategists as it helps in measuring how far content can spread across different networks, which in turn indicates the effectiveness of a social media strategy in terms of audience engagement. While the total number of followers might provide insight into a content creator's base, and the total views reflect engagement after the fact, exposure represents the maximum potential interaction before those factors are taken into account.

Total views of a content item

Distribution of content across platforms

Next Question

Report this question

Download CIW Social Media Strategist Practice Test PDF Study Guide
Subscribe

Get the latest from Passetra

You can unsubscribe at any time. Read our privacy policy